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Thank you Adam.
Thank you Adam.

Excellent popularization of forecasting, with particular emphasis on trends. Adam Gordon shows how important are the forecasts in our daily life, in business and in politics. He reveals the ubiquity and complexity of forecasts.


Then he taught us how to unmask forecasts. It is worthwhile to note the intentions of the creators of forecasts: future-influencing forecasts vs future-aligning forecasts. I loved the part about knowledge-framing paradigm shift from the perspective of Foucault and Khun. Adam Gordon can easily explain the complex issues and problems. "Future Savvy" is a book for consumers predictions - for all people aware of the reality around us.

Gordon, Adam. 2008. Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change. American Management Association. Newy York.

Posted on 23 Nov, 2014 - 03:29,

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